L’Oréal Professionnel INOA hair color system is here! INOA stands for “Innovation, NO Ammonia” and heralds a revolution in color technology.
While having great hair color is fabulous, the process of getting great hair color has not always been so pleasant: “Permanently dyeing hair goes hand in hand with damaging it. The process dries out hair and leaves it jagged. Ammonia — used to open the hair fiber so that dye molecules can nestle in — is as delicate as a can opener. It also smells horrid and sets delicate scalps afire.” Well, not anymore!
Discover the Hair Colour of the Future
The INOA permanent color line uses an odorless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied. L’Oréal did not invent ammonia-free permanent color, they merely perfected it. A number of ammonia-free demi-permanent and permanent hair colorants already exist, yet these fail to match the potential of ammonia-based color. INOA’s three-part system — made up of an oleo gel, a developer, and the actual hair color — at last provides the lift, the trueness of tone, the vibrancy, the coverage and the staying power that, until now, only ammonia could deliver.
Inoa is available exclusively at select hair salons only.
Infinite Haircolour with a Palette of 50 Shades
- Exact and predictable shades: true neutralizing cool shades, vibrant and luminous warm shades
- Lightens up to three levels
- Exceptionally even colour from roots to ends
- Perfect coverage of 100% grey hair
Little about the chemistry of hair coloring has changed since 1907 when French chemist and L’Oréal founder, Eugène Schuller, developed the first safe, commercial hair-color formula. Just over a century later, L’Oréal again fulfills the aim of its guiding principles: research and innovation in the interest of beauty. Please tell your L’Oréal-trained Stylist you would like to experience INOA on your next visit.